Marketing - LAST P! Promotion

Here are the slides. 

Remember!

 “Promotion” component of Marketing Strategy in your Business Plan, with focus on a general Advertising Plan and Sales Promotion.

ìAdvertising Plan must include your message and media.ìSales Promotion to include at least 2 tools.

Marketing - Place

Here are the slides for Place

Hi 2-06,

The slides for Marketing - Product has been uploaded for your reference.

You have to compose the following for your own product

1. Tangible and Intangible features of your product

2. Anatomy of your product (Core product, tangible, Augmented and future product)

3. Classify your product - B2B/ B2C

Internal and External Influences of Business

Internal Influences

• Things, situations/events occurring inside the business and under control of business
• Examples

Products
Location (store location, organization of store, organization of equipment)
Resources (employees, technological capacity)
Management (financial/ cash flow/ structure)
Business/ organizational culture


External Influences

• Things, situations/events occurring outside of the business and beyond control of business
• Examples ( Analysis)

SLEPT

Social

Legal

Economic

Political

Technological

CEOs!! Survey questions! Business Plan!

CEOs!

Jonathan
Zheng Yang
Marcus
Jodie
Pasan

Please make sure that you have done the following! It is your responsibility to keep the group on task and meet the deadlines.

1. Shared your group business plan via google doc with me! (choo_mui_luan@sst.edu.sg)

2. Emailed me your survey questions! Your sharing of results is due next week! So, you have to let me clear the questions, conduct the survey, compile the results and interpret the results! Then you have to present the survey results.

Thank you.

Ms Choo

Business Plan Lesson Two

Write an introduction of your business in report format (in the template provided) consisting of:

ìBusiness Description (what are you selling? Brief description of the products/ services)

ìBusiness Legal structure (ownership and funding) 

ìJustify why your business is selected in this structure

ìBusiness Type (BtoB/ BtoC?)

ìLocation (Address of your business/ office)

ìMarket (local/ national/ global)

Business Feasibility Lesson One

Links

1. Business Plan Template
2. Good Example of Business Plan
3. Example of Can-be-better Business Plan

Homework

Develop your own survey form for your product/ services

ìWhat do you want to find out?

ìMinimum 10 questions, Maximum 15 questions

ì10 survey responds per student

ìEmail your I&E teacher by next lesson for clearance of the survey questions (choo_mui_luan@sst.edu.sg)

ìDisclaimer: This survey is entirely an I&E project for academic purposes only. No real product/service shown in this survey is being manufactured or sold