Internal and External Influences of Business

Internal Influences

• Things, situations/events occurring inside the business and under control of business
• Examples

Products
Location (store location, organization of store, organization of equipment)
Resources (employees, technological capacity)
Management (financial/ cash flow/ structure)
Business/ organizational culture


External Influences

• Things, situations/events occurring outside of the business and beyond control of business
• Examples ( Analysis)

SLEPT

Social

Legal

Economic

Political

Technological