Thursday, 23 January 2014

Homework T1W3

Each Group:

Post your 10 brands along with at least 2 characteristics of the category of perception.
You are to create a product/ service, brand name, and a tagline / slogan (not more than 5 words)

Submission: Posted on class IE blog. include <Group No.>, <Group Names>, <Brand> at your header.

Wednesday, 22 January 2014

Swagalot: Experience

Experience on 10 Brands

Apple: Apple products last very long, they have good customer service, they don't spoil easily when dropped, it has a very good software, and they’ve got SWAG.

Louis Vutton: Products last very long, are durable, fashionable, provide premium service, professional and good design and last but not least, they’ve got SWAG.

Nike: Nice product design, innovative and ‘cutting-edge’ features and they’ve got SWAG.

Adidas: Explicit design, durable, great fitting and they’ve got SWAG.

Reebok: Very durable, fashionable, explicit design, protects your feet very well and they’ve got SWAG.

Hush Puppies: Durable, strong heritage, professional looking, iconic, and they’ve got SWAG.

Chanel: Nice logo, professional sounding, durable, and last but not least, they've got SWAG.

Razer: Creative and ergonomic design, used by professional gamers all around the world, eye-catching and last but not least, they've got SWAG.

Steelseries: Very reliable and durable, and last but not least, they've got SWAG.

Oakley: Sleek design, fashionable, and last but not least, they've got SWAG.

Slogan and Brand --- Dinesh

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.

The brand is the name of a product a person recognises by. The brand signifies its importance to the people and makes the person to feel whether he wants to buy it again.

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be ?

Never use, Then lose

What is a brand - Khit Goh

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.

Brands can create an emotional attachment to a person through the branding.
Brands also can set your social status.
Brands are something that you can trust in and so you can feel more secure

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be (not more than 5 words)?

Trust is lust

What is a brand and slogan~ Sneha

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.

A brand is the name of the company which people recognise is by. It also makes people feel an attachment to the brand if you had good experiences with that brand. It is also copyrighted which means other people cannot use it making it uniques.

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be (not more than 5 words)?

Designing your dreams

Slogan by Pang Zhi Kai

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.

A brand is the name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers. The brand is the thing that catches our attention not much of the product but rather the impact of the brand.

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be (not more than 5 words)?

My slogan would be "Aim high,fly high".

What is a brand?

A brand is a company name which will be important as it will be recognised if it gets famous and well known. It also can be recognised for products and goods with poor quality. Most of the people may tend to stick to a single brand if their experience with it before is satisfactory. Brands ( Rolex, Bentley, etc) can also show class from other brands.

Slogan:
( the product ) a real dream

Slogans and brand - Veena

A brand is a name given to a company that allows the company to be recognise, whether they are famous or sells bad products. Brands can actually influence people, some people might only stick to a certain brand as they trust the brand and that the brand sells good quality items. If the brand is not a good one(horrible customer service, bad quality,etc.) people will not even think twice about buying that particular brand.

Five slogans:
1. Action, not words
2. Dream big, Chase it
3. Quality is everything
4. Don't stop and continue
5. Fly high to a new place

What is a brand - Yong Rong

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.

It is something that shows about the popularity or quality of a product.

It is something that tells people which company that product belong to.

It is like a trademark and cannot be used by other companies

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be (not more than 5 words)?

You can't live without it(the product).

Slogan by Malcolm Taong

Brand:A brand is used to identify the company and product.
Slogan:Doing the impossible

Monday, 20 January 2014

~Branding~By Jodie~

What is a brand? Write down 3 things that you do not already know from the video and post it in the I&E blog.

A brand is the image of the company, in basic terms. For example, Coca Cola, has a long-standing, well-known image. When someone sees bubbles in a red backdrop, and the Edwardian script font, people would associate that with the brand Coca Cola. When someone sees brand X soft drink, and they compare it with Coca Cola, they look at their past experiences with the brands. They might not have liked the taste of X, but they might prefer Coca Cola because of the fun, trustworthy and dependable reputation they have had for a long time. Brand X might have just started out, and does not have a stable reputation, because people would have trusted Coca Cola for a longer time, and they have a preconceived notion that Coca Cola is the best, and that Brand X would never match Coca Cola's standards. This shows how important branding is.

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be? (Not more than 5 words)

Building your image, Trust in us.

Sunday, 19 January 2014

Slogan by Jarrel

Innovativeness is nothing if nothing is innovative

What is a brand?

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the I&E blog.

It is a name given to a product from a certain company (eg. Louis Vuitton). It will be the company's rise (eg. Apple where everyone likes apple and will continue to buy Apple phones) or, it can be their fall (eg. Company X produces lousy goods. People will see their brand and walk off as they know how horrible that company is.). Also, It shows the class of the people using it. (Apple is high class and those using Apple will be like a "higher class" than those without Apple phones.)

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be? (not more than 5 words)

1. A life changer

2. Now or never

3. Do it now

4. You will never be the same

5. Innovation Now

Saturday, 18 January 2014

Tagline for Chickens can fly

Tagline: Spread your wings and fly

Friday, 17 January 2014

What is a brand?

Something that is used to identify the company
Something that represents the particular company
Something that represents the particular product

Slogan - Marcus

Slogan: Deserving standarads

Brand

Something used to identify the company (once people hear it they know that it is your company)

Something that represents the your product

Slogan by Jonathan Liew

Slogan:

Innovation Now...

Thursday, 16 January 2014