2014 S2-05 INNOVATION & ENTREPRENEURSHIP BLOG
Wednesday, 22 January 2014
What is a brand - Yong Rong
1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.
It is something that shows about the popularity or quality of a product.
It is something that tells people which company that product belong to.
It is like a trademark and cannot be used by other companies
2. If you are brand consulting company, helping companies to build their brands, what would your slogan be (not more than 5 words)?
You can't live without it(the product).
Lai Yong Rong
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