Links to the presentation slides for Last 2 lessons

Executive summary lesson

Business pitching Lesson

Swagalot Pte Ltd- Cashflow

Cash Outflows   

Worker's Salary- 

4 x $2500 a month 

Lease of a shop- 

Capital of at least $400 000

Rental- 

$7000 Per Month

Production of devices- 

Each Swagphone (Main Product) is is calculated at around $250 (to cover raw material, packaging and direct labor costs), over 1000 devices will be produced each day.

Lease of a warehouse for production of devices-

Capital of at least $100,000

Rental- 

$10 000 per month

Transportation- 

$2000 

Advertisements (Flyers, Posters, Commercials)- 

$1000

Promoters Salary- 

1 x $1000 per month

Office and Administration- 

$5500 per month


Cash Inflows

Sponsors- 

$100 000 (depends) as sponsorship will be cut off after a while 

Sales- 

$500 000

Pandan inc Cashflow

Cash Outflows 
  
Worker's Salary- $13 600
 
Lease of a shop- $50 000
Rental- $3000 PER MONTH

Production of Pandan leaves - 

Lease of a warehouse for 

Rental- $10 000 per month

Transportation- $1000 

Advertisements (flyers,posters,commercials)- $10 000

Promoters Salary- $900 per month

Office and Administration- $8000



Cash Inflows
Sponsors- $25 000

Sales- $100 000

Sir Lot Of Chocolate Cash Flow

Cash Outflows
  
Worker's Salary- 
 3x $2,400 per month
Lease of a shop-
Capital of at least $400,000
Rental-
$60,000 per month
Production of chocolate- 
Each Chocolate is calculated at 50 cents  (to cover raw material, packaging and direct labor costs) over 10,000 chocolate of a specific type each day
Lease of a warehouse for production of chocolate- 
Capital of at least $100,000
Rental-
$20,000 per month
Transportation-
$2,000
Advertisements (flyers,posters,commercials)-
$5000
Promoters Salary-
2x $1,500 per month
Office and Administration-
$9000


Cash Inflows
Sponsors-
$65,000
Sales-
$190,000

Link to the Cashflow statement

Dear S2-05,

Here is the Link to the Cashflow statement

Link for Financial Lesson 1

Financial Lesson One Slides

Pandan Leaves.Inc

This is the Link to our draft commercial.

Sit back, Relax and Enjoy! :D

Link for OBAMA child care

Hello!

Please use this link for your inputs to the expenses and source of cash for the Child Care Center.

It is individual work!

Submission of Draft Commercial

Dear S2-05,

Please upload your Commercial video on YouTube and share the link with me by the end of class on Friday 18 Jul 2014.

Thank you.

Ms Choo

Something useful to all :D by Jonathan Liew

Something useful to all :D


Evolution of Logo Design by Glow New Media

Marketing - LAST P! Promotion

Here are the slides. 

Remember!

 “Promotion” component of Marketing Strategy in your Business Plan, with focus on a general Advertising Plan and Sales Promotion.

ìAdvertising Plan must include your message and media.ìSales Promotion to include at least 2 tools.

Marketing - Place

Here are the slides for Place

Hi 2-06,

The slides for Marketing - Product has been uploaded for your reference.

You have to compose the following for your own product

1. Tangible and Intangible features of your product

2. Anatomy of your product (Core product, tangible, Augmented and future product)

3. Classify your product - B2B/ B2C

Internal and External Influences of Business

Internal Influences

• Things, situations/events occurring inside the business and under control of business
• Examples

Products
Location (store location, organization of store, organization of equipment)
Resources (employees, technological capacity)
Management (financial/ cash flow/ structure)
Business/ organizational culture


External Influences

• Things, situations/events occurring outside of the business and beyond control of business
• Examples ( Analysis)

SLEPT

Social

Legal

Economic

Political

Technological

CEOs!! Survey questions! Business Plan!

CEOs!

Jonathan
Zheng Yang
Marcus
Jodie
Pasan

Please make sure that you have done the following! It is your responsibility to keep the group on task and meet the deadlines.

1. Shared your group business plan via google doc with me! (choo_mui_luan@sst.edu.sg)

2. Emailed me your survey questions! Your sharing of results is due next week! So, you have to let me clear the questions, conduct the survey, compile the results and interpret the results! Then you have to present the survey results.

Thank you.

Ms Choo

Business Plan Lesson Two

Write an introduction of your business in report format (in the template provided) consisting of:

ìBusiness Description (what are you selling? Brief description of the products/ services)

ìBusiness Legal structure (ownership and funding) 

ìJustify why your business is selected in this structure

ìBusiness Type (BtoB/ BtoC?)

ìLocation (Address of your business/ office)

ìMarket (local/ national/ global)

Business Feasibility Lesson One

Links

1. Business Plan Template
2. Good Example of Business Plan
3. Example of Can-be-better Business Plan

Homework

Develop your own survey form for your product/ services

ìWhat do you want to find out?

ìMinimum 10 questions, Maximum 15 questions

ì10 survey responds per student

ìEmail your I&E teacher by next lesson for clearance of the survey questions (choo_mui_luan@sst.edu.sg)

ìDisclaimer: This survey is entirely an I&E project for academic purposes only. No real product/service shown in this survey is being manufactured or sold

Legal Structure of Business (To be completed BEFORE next lesson)

Watch this video if you have not watched it (forward to your legal structure assigned)

 Group to share with class (1 group, 1 legal structure) at next week class
ìSole proprietorship - Pandan Leaf Inc
ìPartnership - Swagalot
ìLimited partnership 
ìLimited liability partnership - White Chocolate
ìCompany – Private and Public - Kyrous Dev Ltd

Discuss and present as a group (Max 5 Sildes)
ìWhat are some of the characteristics?
ìDefinition
ìOwners
ìLegal statutes
ìFormalities and expenses
ìContinuity in Law
ìClosing of business

ìHow does legal structure affects size of business?

ìList some examples of Current Companies

Kýrous

Kýrous
Counting bytes
Application

Post your 10 brands along with at least 2 characteristics of the category of perception.
You are to create a product or service, brand name, and a tagline / slogan (not more than 5 words)

1. Apple
Quality and Durable Products, Sleek and Modern Design
2. Amazon
Worldwide fast Delivery, many products available
3. Google
Innovative applications, Up on trend
4. Microsoft
Windows, Games
5. Addidas,Nike
Popular footwear company, Durable & Quality control

Homework T1W3

Each Group:

1. Post your 10 brands along with at least 2 characteristics  of the category of perception.
2. You are to create a product/ service, brand name, and a tagline / slogan (not more than 5 words)

Submission: Posted on class IE blog. include <Group No.>, <Group Names>, <Brand> at your header.

SWAGALOT

Swagalot

excellence at at its peak

Swagalot: Experience

Experience on 10 Brands

Apple:  Apple products last very long, they have good customer service, they don't spoil easily when dropped, it has a very good software, and they’ve got SWAG. 

Louis Vutton: Products last very long, are durable, fashionable, provide premium service, professional and good design and last but not least, they’ve got SWAG.

Nike: Nice product design, innovative and ‘cutting-edge’ features and they’ve got SWAG. 

Adidas: Explicit design, durable, great fitting and they’ve got SWAG.

Reebok: Very durable, fashionable, explicit design, protects your feet very well and they’ve got SWAG.

Hush Puppies: Durable, strong heritage, professional looking, iconic, and they’ve got SWAG.

Chanel: Nice logo, professional sounding, durable, and last but not least, they've got SWAG.

Razer: Creative and ergonomic design, used by professional gamers all around the world, eye-catching and last but not least, they've got SWAG. 

Steelseries: Very reliable and durable, and last but not least, they've got SWAG.

Oakley: Sleek design, fashionable, and last but not least, they've got SWAG.

Slogan and Brand --- Dinesh

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.

The brand is the name of a product a person recognises by. The brand signifies its importance to the people and makes the person to feel whether he wants to buy it again.

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be ?

Never use, Then lose

What is a brand - Khit Goh

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.

Brands can create an emotional attachment to a person through the branding.
Brands also can set your social status.
Brands are something that you can trust in and so you can feel more secure 

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be (not more than 5 words)?

Trust is lust

What is a brand and slogan~ Sneha

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.

A brand is the name of the company which people recognise is by. It also makes people feel an attachment to the brand if you had good experiences with that brand. It is also copyrighted which means other people cannot use it making it uniques.

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be (not more than 5 words)?

Designing your dreams

Slogan by Pang Zhi Kai

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.

A brand is the name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers. The brand is the thing that catches our attention  not much of the product but rather the impact of the brand.

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be (not more than 5 words)?

My slogan would be "Aim high,fly high".

What is a brand?

 A brand is a company name which will be important as it will be recognised if it gets famous and well known. It also can be recognised for products and goods with poor quality. Most of the people may tend to stick to a single brand if their experience with it before is satisfactory. Brands ( Rolex, Bentley, etc) can also show class from other brands.

Slogan:
( the product ) a real dream

Slogans and brand - Veena

A brand is a name given to a company that allows the company to be recognise, whether they are famous or sells bad products. Brands can actually influence people, some people might only stick to a certain brand as they trust the brand and that the brand sells good quality items. If the brand is not a good one(horrible customer service, bad quality,etc.) people will not even think twice about buying that particular brand.


Five slogans:
1. Action, not words
2. Dream big, Chase it
3. Quality is everything
4. Don't stop and continue
5. Fly high to a new place

What is a brand - Yong Rong

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.

It is something that shows about the popularity or quality of a product.

It is something that tells people which company that product belong to.

It is like a trademark and cannot be used by other companies

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be (not more than 5 words)?

You can't live without it(the product).

Slogan by Malcolm Taong

Brand:A brand is used to identify the company and product.
Slogan:Doing the impossible

~Branding~By Jodie~

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the I&E blog.

    A brand is the image of the company, in basic terms. For example, Coca Cola, has a long-standing, well-known image. When someone sees bubbles in a red backdrop, and the Edwardian script font, people would associate that with the brand Coca Cola. When someone sees brand X soft drink, and they compare it with Coca Cola, they look at their past experiences with the brands. They might not have liked the taste of X, but they might prefer Coca Cola because of the fun, trustworthy and dependable reputation they have had for a long time. Brand X might have just started out, and does not have a stable reputation, because people would have trusted Coca Cola for a longer time, and they have a preconceived notion that Coca Cola is the best, and that Brand X would never match Coca Cola's standards. This shows how important branding is. 

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be? (Not more than 5 words)

Building your image, Trust in us.

Slogan by Jarrel

Innovativeness is nothing if nothing is innovative

What is a brand?

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the I&E blog.

It is a name given to a product from a certain company (eg. Louis Vuitton). It will be the company's rise (eg. Apple where everyone likes apple and will continue to buy Apple phones) or, it can be their fall (eg. Company X produces lousy goods. People will see their brand and walk off as they know how horrible that company is.). Also, It shows the class of the people using it. (Apple is high class and those using Apple will be like a "higher class" than those without Apple phones.)

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be? (not more than 5 words)

1. A life changer

2. Now or never

3. Do it now

4. You will never be the same

5. Innovation Now

Tagline for Chickens can fly

Tagline: Spread your wings and fly

What is a brand?

1. Something that is used to identify the company
2. Something that represents the particular company
3. Something that represents the particular product

Slogan - Marcus

Slogan: Deserving standarads

Brand

Something used to identify the company  (once people hear it they know that it is your company)

Something that represents the your product

Slogan by Jonathan Liew

Slogan:

Innovation Now...

I&E groupings

Innovation and Entreprenuership Groupings

Here is the list of all the groups and members' roles.

Group One Swagalot

CEO leader
CFO finance
COO operations
CMO marketing
CPO product

Jonathan Liew
Lai Yong Rong
Rikesh Tiwari
Khit Goh
Sneha Vinod

Group Two ChickensCanFly

CEO leader
CFO finance
COO operations
CMO marketing
CPO product

Zheng Yang
Andreas Wong
Hong Kai
Malcolm Tong
Dinesh Kumar

Group Three Kyrous

CEO leader
CFO finance
COO operations
CMO marketing
CPO product

Marcus
Darren Wong
Veena
Marc
Elvis

Group Four TerminalVelocity

CEO leader
CFO finance
COO operations
CMO marketing
CPO product

Jodie
Albern
Jarrel
Wen Loong
Jowell

Group Five RainbowUnicorn

CEO leader
CFO finance
COO operations
CMO marketing
CPO product

Pasan
Henry
Zhi Kai
Olivia
Arkar

Homework - 3 things you do not know about the brand and Slogan/ Tagline for branding your Company

1. What is a brand? Write down 3 things that you do not already know from the video and post it in the blog.

2. If you are brand consulting company, helping companies to build their brands, what would your slogan be (not more than 5 words)?

 Please post your slogan/ tagline individually. Thank you.

Slogan - Rikesh Tiwari

Slogan: This product is for you!

Slogan and Brand - Henry Lee

Slogan: You are everything. (with this product)



What is a brand?

1. An identification for the company.
2. A representation of the company and it's product.
3. It influences the consumers. 

Henry, Pasan, Olivia, Arkar ,Zhi Kai

CEO  -> Pasan
COO-> Henry
CMO-> Zhi Kai
CPO-> Olivia
 CFO-> Arkar

Group #TerminalVelocity

CEO- Jodie

CFO- Albern

COO- Jarrel

CMO- Wen Loong

CPO- Jowell

Cyziz

Innovation and Entreprenuership Groupings

Group One

CEO leader

CFO finance

COO operations

CMO marketing

CPO product

Marcus

Darren

Veena

Elvis

Marcus

Grouping for Team Chickens Can Fly

CEO-Zhen yang
CFO(finance)-Andres
COO(operations)-Hong Kai
CMO(marketing)-Malcolm
CPO(product)-Dinesh

Group #Swaglots

CEO: Jonathan Liew

CFO: Lai Yong Rong

COO: Rikesh Tiwari

CMO: Khit Goh

CPO: Sneha Vinod